Post Graduate Certificate or Business and Marketing Courses Online by XLRI Jamshedpur
Strategic management is no longer the preserve of top management. The middle manager is now being perceived as a very important cog in the strategic management process. Though they contribute to formulation and implementation of strategy and of solving problems that define the direction of the firm, many middle level managers are not aware of the formal processes and tools of strategic management. Thinking primarily at the functional level, often binds organizations into silos of partitioned thought. A strategic perspective enables liberation from these silos and promotes achievement of goals at the organization level. In recent years, there has been a lot of discussion on organizational competencies and resources as the starting point of strategy. However, many organizations still continue with the traditional strategic management framework as their formal mechanism for planning. Yet, many leaders and managers implicitly use the resource based logic in making strategic decisions. This course intends to explicate the role of industry analysis, innovation focus and resource based thinking in strategizing for growth.
The course aims to enable the participants to understand:•
- The current frameworks in strategic management,
- • The role of innovation in strategy and the organizational growth process,
- • The process of resource analysis, management and acquisition, and
- To internalize the logic of opportunity based, innovation based and resource based thinking in strategy
