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Symbiosis Institute of Business Management, Pune (MBA Executive in Marketing)

Symbiosis Institute of Business Management, Pune (MBA Executive in Marketing)

About Course

Executive MBA in Marketing – Symbiosis Institute of Business Management (SIBM), Pune 

The focus of SIBM Executive MBA in Marketing is on imparting the knowledge and skill set needed to understand, interpret and apply marketing concepts in the real world. Students can advance their knowledge and expertise in areas such as Digital Marketing, Services Marketing, Brand Management, Sports & Entertainment Marketing, and B2B Marketing. Developing skills in these areas will increase their lifetime earnings, and qualify them for positions of greater power and responsibility.

The MBA (Executive) SIBM program is made for working professionals at a high level in their sector. This program is made for working professionals who are interested in acquiring new skills and knowledge for self-development.

A rigorous curriculum with good teaching facilitates the development of a broader perspective and an enhanced confidence level in students. This formalizes their knowledge of overcoming real-world business challenges through a deeper understanding of general and specialization subjects. This helps them fine-tune their leadership acumen along with technical and behavioral skills. Armed with the know-how of critical thinking and the insight of questioning business assumptions. The participants are ready to take the next step in their careers by the end of this course.

Know more about  – Symbiosis Institute of Business Management, Pune

Curriculum





























































































































































































































Course Title 
Specialization
 
Credit
Internal MarksExternal MarksTotal Marks

 Semester I


Economics for Managers 39060150
Marketing Management 39060150
Human Resource Management 39060150
Management of Operations 26040100
Management Accounting 26040100
Research Methodology 26040100
Legal Aspects of Business 26040100
 Total17510340850

Semester II


Supply Chain Management 26040100
Management Information Systems 21000100
Organizational Behaviour 26040100
Basic Business Statistics for Data Analysis 26040100
Management of Diverse Workforce 26040100
Introduction to Financial Management 26040100
R Programming 26040100
Data-Driven Decision Making 21000100
 Total16560240800

Semester III


Advanced Business Communication 39060150
Fundamentals of Innovation 39060150
Corporate Governance and Ethics 26040100
Introduction to Financial Markets and Institutions 26040100
Business Transformation and Organizational Turnaround 26040100
Project Management 26040100
Business Analytics 26040100
 Total16480320800


































Semester : IV



Generic Core Courses


Course TitleCreditInternal MarksExternal MarksTotal Marks
Indian Ethos and Values for Management21000100
Total21000100

















































Specialization Core Courses: Marketing


International MarketingMarketing26040100
Business to Business MarketingMarketing26040100
Sales Force and Channel ManagementMarketing26040100
Customer Relationship ManagementMarketing21000100
Total8280120400































Integrated Marketing CommunicationMarketing26040100
Consumer BehaviourMarketing26040100
Total Required Credits412080200



















































Specialization Core Courses: Marketing


Retail MarketingMarketing26040100
Sports and Entertainment MarketingMarketing26040100
Brand ManagementMarketing26040100
Marketing StrategyMarketing26040100
Total8280120400













Integrated Project: During the 5th semester, students will be required to complete a Research Project in the area of their specialization. They would be required to submit a report on the same.

Project Guidelines:



  • The project preferably should be a primary research project

  • The project should include conceptualization of the topic, proposal writing, research,analysis, and drafting the report

  • Students must do their projects under the guidance and supervision of the mentorfaculty

  • Interim project progress reports have to be submitted to the mentorfaculty

  • The project report has to be submitted to the faculty (mentor from SIBM) before end ofthe semester.

  • The project report will be evaluated for 600 marks (Internal evaluation) and 400 marks as Viva (External evaluation). Total 1000 marks.




Blended Learning:


Considering the students' profile and their work experience, classroom teaching will be supplemented by:

  1. Course assignments

  2. Fieldwork

  3. Integrated projects

  4. Workshops

  5. Industry Guest Lectures

  6. Hands-on experience in research

  7. Experiential Learning

  8. Supplementary subjects for each sector to develop Business / Managerial/ Personal competencies

Eligibility

Bachelor’s Degree from any statutory/recognized University with a minimum of 50% marks Minimum two-year work experience after graduation. (Work experience to be calculated as on 31.05.2021) Selection Procedure: Selection of students shall be done on the basis of Personal Interview.

Fees Structure

* Fees Structure for Batch 2021-24











































Installments for MBA (Executive) (Indian students)1st Year (Amount in )2nd Year (Amount in )
1st Installment2nd Installment3rd Installment4th Installment
Academic Fees (Per Annum)1,57,5001,57,5001,57,5001,57,500
Institute Deposit (Refundable)10,000---
Installments1,67,5001,57,5001,57,5001,57,500
Installments pay by dateAt the time of Admission25-Nov-202125-Jun-202225-Nov-2022

*Academic Fees can be increased up to 10% during the period of the Programme to cater to any changes, introduction of Government taxes as and when applicable.

Price

$₹ 6,40,000

Course Info

Duration: 2 Years


Type: PG


Approved By: UGC/DEB


College: SIBM Pune

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