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Executive Master of business administration - Marketing

About

SIBM Executive MBA in Marketing – 

A focused course structure of SIBM Executive MBA in Marketing equips those interested in this field with the skill set needed to understand, interpret, and apply marketing concepts in live corporate scenarios. Executives can advance their knowledge and expertise in areas such as product promotion, brand management, and marketing channels. They have the potential to increase their lifetime earnings and qualify for positions of greater power and responsibility.

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Curriculum

Semester 1 –

  • Economics for Managers
  • Marketing Management
  • Human Resource Management
  • Management of Operations
  • Management Accounting
  • Research Methodology
  • Legal Aspects of Business
  • Introduction to Financial Management
  • Management Information Systems

Semester 2 –

  • Fundamentals of Innovation
  • Supply Chain Management
  • Organizational Behaviour
  • R Programming
  • Introduction to Financial Markets and Institution
  • Management of Diverse Work Force
  • Project Management
  • Data-Driven Decision Making
  • Basic Business Statistics for Data Analysis
  • Business Analytics
  • Project-I

Semester 3 –

  • International Marketing
  • Business-to-Business Marketing
  • Sales Force and Channel Management
  • Customer Relationship Management
  • Retail Marketing
  • Sports and Entertainment Marketing
  • Brand Management
  • Marketing Strategy

Semester 4 –

  • Research Project
  • Strategic Management
  • Leadership and Capacity Building
  • Indian Ethos and Values for Management
  • International Marketing Communication
  • Consumer Behaviour
  • Services Marketing
  • Digital Marketing

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Eligibility
  • Graduate from any recognized University/ Institution of National Importance with a minimum of 50% marks or equivalent grade (45 % marks or equivalent grade for Scheduled Caste/ Scheduled Tribe) at graduation level
  • Graduation through Distance Education is accepted provided it is approved/recognized by UGC or AICTE.
  • Minimum 1-year full-time work experience (as of 31.05.2023) after graduation in a registered firm/company/industry/ educational/ government, autonomous organizations.
Fee Structure

₹ 6,60,000/- For 2 Years

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Note – This Information Has Been Taken From the Official Website Of The College.

Fees

₹ 6,60,000/- For 2 Years

Course Info

Duration: 2 Years

Type: PG

Approved By: UGC

College: SIBM Pune

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