Executive Master of business administration - Marketing

Semester 1 –

• Economics for Managers
• Marketing Management
• Human Resource Management
• Management of Operations
• Management Accounting
• Research Methodology
• Legal Aspects of Business
• Introduction to Financial Management
• Management Information Systems

Semester 2 –

• Fundamentals of Innovation
• Supply Chain Management
• Organizational Behaviour
• R Programming
• Introduction to Financial Markets and Institution
• Management of Diverse Work Force
• Project Management
• Data-Driven Decision Making
• Basic Business Statistics for Data Analysis
• Business Analytics
• Project-I

Semester 3 –

• International Marketing
• Business-to-Business Marketing
• Sales Force and Channel Management
• Customer Relationship Management
• Retail Marketing
• Sports and Entertainment Marketing
• Brand Management
• Marketing Strategy

Semester 4 –

• Research Project
• Strategic Management
• Leadership and Capacity Building
• Indian Ethos and Values for Management
• International Marketing Communication
• Consumer Behaviour
• Services Marketing
• Digital Marketing

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