Highlights of Distance MBA in Digital Marketing
The striking features of this course are the following.
This course hones the creative skills of students till they become successful at targeting consumers and selling products and services.
It is the singular course in the industry where people equipped with the latest industry knowledge can commence own business with least capital.
After learning this course, people can leverage the techniques to expand a family business.
Who Should do a Distance Master Degree in Digital Marketing?
Graduates who:
- Have a flair for generating effective content for digital platforms that convinces consumers that their requirements can be met considering the consistency and credibility of the specific brand.
- Have persuasive skills adequate to create a positive impact on the buying decisions of consumers by means of campaigns and content that generates more leads and converts the leads to sales.
Working professionals who:
- Are in a field with a lesser number of openings and want to multiply the number of opportunities for them by getting formal education in a new field.
- Are in a field where old techniques and procedures are still being used and they have a desire to be in the most-advanced, state-of-the-art environment.
How to Apply and Get Admission for Distance MBA in Digital Marketing Course?
You should open the website of the specific distance college or university. After opening the Registration form, you need to create your username and password and then complete the registration. Now, you have to open the Application form. On this form, you must enter your personal, educational and professional information. Further, you should upload PDF documents or image files that prove the authenticity of your entered details. The next task is to transfer the amount of the application fee to the college or university. The various online methods are through debit cards, credit cards, internet banking and UPI. The final step is to click the Submit button to confirm your application (or any other button that performs this functionality).
Fees for the Best Correspondence MBA Digital Marketing
The MBA in Digital Marketing fees as per your affordability range in some Indian institutions are the following.
Less than 1 lakh INR.
Parul University
Venkateshwara Open University
From 1 lakh to 2 lakhs INR.
Institute of Advance Education and Research, Kolkata
Mewar University School of Continuing Education
From 2 lakhs to 3 lakhs INR.
Great Learning, Gurgaon
Jain University
UpGrad Chandigarh
From 3 lakhs to 5 lakhs INR.
Regenesys Business School
Amity University
Jagdish Sheth School of Management
Distance MBA in Digital Marketing subjects
The distribution of subjects across the four semesters of this course is the following:
Semester 1:
- Fundamentals of Business Law and Ethics
- Organisational Behaviour
- Managerial Economics
- Basics of Marketing Management
- Managerial Accounting
- Business Communications
Semester 2:
- Basics of Digital Marketing
- Business Research Methods
- Financial Management
- Types of Integrated Marketing Channels
- Basics of Consumer Buying Behaviour
- Fundamentals of Product and Brand Management
The first year also includes a few practical topics, such as the following:
- Usage of Microsoft Excel
- Content Management System application
Semester 3:
- Elective 1
- Fundamentals of Marketing Automation
- Types of Digital Marketing
- Fundamentals of Digital Entrepreneurship
- Internship Program
Semester 4:
- Elective 2
- Understanding LinkedIn and Twitter Marketing
- Sales Management and Affiliate Marketing
- Fundamentals of Service and Strategic Management
- Project Report and Viva
The second year also includes some practical topics such as the following:
- Marketing of Business Model Prototypes
- Usage of the SPSS software
The gross information that the course provides to students is included in the preceding subjects. However, the allocation of subjects might slightly vary depending on the specific institute. Thus, the digital marketing course in IIM subjects can have somewhat different nomenclature and semester allocation than MBA in Digital Marketing IGNOU.
Some illustrations of the elective subjects that students can opt for are the following:
- Content Marketing
- Enterprise Selling and Negotiation
- Development in Entrepreneurship
- Understanding Neuromarketing
- Email Marketing
- Website Development and Design
- Data Visualization
Students have to complete projects that are pertinent to the future of digital marketing, investment in digital marketing, advertising, promotions, branding and e-marketing, among others. A few examples of such projects are the following:
- Tools for visual keyword analysis in the context of Search Engine Digital Marketing
- A report about the tools for the analysis of E-marketing Competitors
- The satisfaction of consumers regarding coupon code-based activities for promotion
- Analytics of Facebook relevant to Targeted Marketing
- Online marketing vs. Traditional marketing: a comparison
- Social media strategies and online shopping
- Analysis of Google SEO marketing: a case study
- Strategies of Digital Marketing
- Satisfaction of consumers about Digital Marketing agencies
Top Colleges Conducting Correspondence MBA in Digital Marketing
Some best colleges executing this course are the following.
Jain deemed-to-be-university
UpGrad Chandigarh University
Regenesys Business School
Amity University Online
Jagdish Sheth School of Management
Symbiosis Centre for Distance Learning
Institute of Advanced Education and Research
Venkateshwara Open University
Placement Opportunities & Salary Range of Correspondence MBA in Digital Marketing
Fresh MBA Digital Marketing candidates draw a salary in the range of 3 to 12 lakhs INR while getting placed in the following designations:
- Digital Marketing Associate
- Content Marketing Specialist
- Social Media Manager
- Associate Manager (Digital Marketing)
- Digital Marketing Specialist
- Digital Marketing Executive
- Digital Marketing Manager
After gaining some work experience, people in the preceding designations can move ahead to the following posts while earning packages in the range from 12 to 20 lakhs INR:
- Senior Digital Marketing Associate
- Content Marketing Manager
- Senior Associate Manager – Digital Marketing
- Content Marketing Manager
- Senior Digital Marketing Specialist
- Head of Digital Marketing
The Government jobs and related pay packages are the following:
- Marketing Executive of Government products: 6.5 lakhs INR
- Relationship Manager in Government education: 6.75 lakhs INR
- Branch Marketing Manager in Government banks: 8.25 lakhs INR
The private jobs and related pay packages are the following:
- Insurance Branding Manager in insurance companies: 4.15 lakhs INR
- Assistant Marketing Manager : 5.88 lakhs INR
- Advertising and Promotion Manager: 6.25 lakhs INR
- Digital Marketing Manager: 6.89 lakhs INR
- Senior Business Analyst: 10 lakhs INR
One of the lucrative benefits of distance MBA is the following. You can also apply in foreign lands after this course where you can receive the following remunerations:
- Marketing Specialist: 53,264 USD
- Marketing Analyst: 58,375 USD
- Digital Strategist: 62,901 USD
- Marketing Manager: 68,507 USD
- Digital Project Manager: 69,594 USD
- Marketing Director: 92,652 USD