The ‘Ab Kabhi Bhi Padho India, Bas Aage Badho’ campaign of Amity University Online

Ajit Chauhan, the Chairman of Amity University Online, said this university has taken firm and massive steps to implement the ‘Ab Kabhi Bhi Padho India, Bas Aage Badho’ campaign of the Indian Government. This 30-year-old institution is one of the first few universities that the UGC has notified for online degree programs.

In its marketing activities, this institution has the target audience consisting of every Indian citizen who aims to progress in life. In February 2023, Amity University Online started a print campaign, which was composed of full page ads in the Economic Times, Times of India and Hindustan Times. Its next step was to increase awareness of online programs during prominent sports events such as the India-Australia cricket series and the Indian Premier League 2023. It also leveraged OTT platforms to raise the outreach of online education.

Chauhan remarked that while offline MBA has a fee structure of around 12 to 15 lakhs INR, their online MBA is completed within about 2 lakhs INR. Undergraduate programs, such as the BBA, levy fees that are approx. 1.65 lakhs INR.

Amity has gained repute as being the first AI professor in India, which is known as Professor AMI. In addition, this institution also sends audio books and physical books to the doorsteps of its students. In its online learning programs, the financial year 2022 witnessed 27 percent of enrollees from tier-1 and tier-2 cities and 46 percent of enrollees from tier-3 cities.

Source: https://www.financialexpress.com/jobs-career/education-amity-university-onlines-ajit-chauhan-on-the-reason-behind-setting-up-online-degree-programmesnbsp-3107839/