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Online MBA in Digital Marketing

The online MBA in Digital Marketing course of two years’ post-graduation is a blend of traditional marketing with digital skills. In the contemporary market, online platforms are increasing by leaps and bounds with the consequence of an accelerating demand for digital marketing.

Online MBA in Digital Marketing

The online MBA in Digital Marketing course of two years’ post-graduation is a blend of traditional marketing with digital skills. In the contemporary market, online platforms are increasing by leaps and bounds with the consequence of an accelerating demand for digital marketing.

Highlights of Online MBA in Digital Marketing

The outstanding features of this course are the following.

Reasons to do Online Master Degree in Digital Marketing

Graduates:

  • Want to develop a gamut of vital skills, such as campaign management, digital strategy, consumer insights and data analysis.
  • Want to establish their own business and become entrepreneurs.

Working professionals:

  • Are working in a restricted domain and want to work in a domain that has a wide horizon. For them, digital marketing opens up many vacancies related to web analytics, email marketing, SEM, SEO, content marketing and social media marketing.
  • Are working for an organisation that has recently launched its digital marketing section, and their organisation wants skilled professionals for this section.

Reasons to do Online Master Degree in Digital Marketing

Graduates:

  • Want to develop a gamut of vital skills, such as campaign management, digital strategy, consumer insights and data analysis.
  • Want to establish their own business and become entrepreneurs.

Working professionals:

  • Are working in a restricted domain and want to work in a domain that has a wide horizon. For them, digital marketing opens up many vacancies related to web analytics, email marketing, SEM, SEO, content marketing and social media marketing.
  • Are working for an organisation that has recently launched its digital marketing section, and their organisation wants skilled professionals for this section.

Confused to choose? Get a free career counselling

Confused to choose? Get a free career counselling

Who Should do an Online Master Degree in Digital Marketing?

Graduates who:

  • Have the knack of combining compelling content with visual communication design.
  • Have innovative ideology in creativity, which is mandatory for marketing campaigns.

Working professionals who:

  • Are in search of opportunities to come in contact with industry professionals, begin relationships and multiply the industry network.
  • Have been working in the Marketing field for some time and want to learn the methods to integrate digital marketing strategies with the overall marketing plan.

How to Apply and Get Admission for the Online MBA Digital Marketing Course?

You should open the website of the specific online college or university. After opening the Registration form, you need to create your username and password and then complete the registration. Now, you have to open the Application form. On this form, you must enter your personal, educational and professional information. Further, you should upload PDF documents or image files that prove the authenticity of your entered details. The next task is to transfer the amount of the application fee to the college or university. The various online methods are through debit cards, credit cards, internet banking and UPI. The final step is to click the Submit button to confirm your application (or any other button that performs this functionality).

Fees for the Best Executive MBA Digital Marketing

The online MBA in Digital Marketing fees are in the range of 50,000 INR to 60,000 INR per semester. Some instances of the online colleges and universities conducting this course are the following (in increasing order of fees.

Considerably lower fees than on-campus MBA is why online MBA is highly affordable for a majority of MBA aspirants.

Online MBA in Digital Marketing subjects

The distribution of subjects across the four semesters of this course is the following.

Semester 1:

  • Fundamentals of Business Law and Ethics
  • Organisational Behaviour
  • Managerial Economics
  • Basics of Marketing Management
  • Managerial Accounting
  • Business Communications

Semester 2:

  • Basics of Digital Marketing
  • Business Research Methods
  • Financial Management
  • Types of Integrated Marketing Channels
  • Basics of Consumer Buying Behaviour
  • Fundamentals of Product and Brand Management

The first year also includes a few practical topics, such as the following:

  • Usage of Microsoft Excel
  • Content Management System application

Semester 3:

  • Elective 1
  • Fundamentals of Marketing Automation
  • Types of Digital Marketing
  • Fundamentals of Digital Entrepreneurship
  • Internship Program

Semester 4:

  • Elective 2
  • Understanding LinkedIn and Twitter Marketing
  • Sales Management and Affiliate Marketing
  • Fundamentals of Service and Strategic Management
  • Project Report and Viva

The second year also includes some practical topics such as the following:

  • Marketing of Business Model Prototypes
  • Usage of the SPSS software

The gross information that the course provides to students is included in the preceding subjects. However, the allocation of subjects might slightly vary depending on the specific institute. Thus, the digital marketing course in IIM subjects can have somewhat different nomenclature and semester allocation than MBA in Digital Marketing IGNOU. One of the benefits of online MBA is that irrespective of the college or university, the knowledge imparted is almost the same.

Some illustrations of the elective subjects that students can opt for are the following:

  • Content Marketing
  • Enterprise Selling and Negotiation
  • Development in Entrepreneurship
  • Understanding Neuromarketing
  • Email Marketing
  • Website Development and Design
  • Data Visualization

Students have to complete projects that are pertinent to the future of digital marketing, investment in digital marketing, advertising, promotions, branding and e-marketing, among others. A few examples of such projects are the following:

  • Tools for visual keyword analysis in the context of Search Engine Digital Marketing
  • A report about tools for the analysis of E-marketing Competitors
  • The satisfaction of consumers regarding coupon code-based activities for promotion
  • Analytics of Facebook relevant to Targeted Marketing
  • Online marketing vs. Traditional marketing: a comparison
  • Social media strategies and online shopping
  • Analysis of Google SEO marketing: a case study
  • Strategies of Digital Marketing
  • Satisfaction of consumers about Digital Marketing agencies

Top Colleges Conducting Executive MBA in Digital Marketing 

Some best online colleges and universities for this course are the following.

Mysore University

Jain University

Dr. D. Y. Patil Vidyapeeth

Lovely Professional University

Indira Gandhi National Open University

Welingkar Institute of Management

Amity University

Placement Opportunities & Salary Range of Executive MBA in Digital Marketing 

Fresh MBA Digital Marketing candidates draw a salary in the range of 3 to 12 lakhs INR while getting placed in the following designations:

  • Digital Marketing Associate
  • Content Marketing Specialist
  • Social Media Manager
  • Associate Manager (Digital Marketing)
  • Digital Marketing Specialist
  • Digital Marketing Executive
  • Digital Marketing Manager

 

After gaining some work experience, people in the preceding designations can move ahead to the following posts while earning packages in the range of 12 to 20 lakhs INR:

  • Senior Digital Marketing Associate
  • Content Marketing Manager
  • Senior Associate Manager – Digital Marketing
  • Content Marketing Manager
  • Senior Digital Marketing Specialist
  • Head of Digital Marketing

The Government jobs and related pay packages are the following:

  • Marketing Executive of Government products: 6.5 lakhs INR
  • Relationship Manager in Government education: 6.75 lakhs INR
  • Branch Marketing Manager in Government banks: 8.25 lakhs INR

The private jobs and related pay packages are the following:

  • Insurance Branding Manager in insurance companies: 4.15 lakhs INR
  • Assistant Marketing Manager : 5.88 lakhs INR
  • Advertising and Promotion Manager: 6.25 lakhs INR
  • Digital Marketing Manager: 6.89 lakhs INR
  • Senior Business Analyst: 10 lakhs INR

You can also apply in foreign lands after this course where you can receive the following remunerations:

  • Marketing Specialist: 53,264 USD
  • Marketing Analyst: 58,375 USD
  • Digital Strategist: 62,901 USD
  • Marketing Manager: 68,507 USD
  • Digital Project Manager: 69,594 USD
  • Marketing Director: 92,652 USD

Get Career Counselling & Assistance from SimpliDistance for your Best Executive MBA in Digital Marketing 

SimpliDistance counsellors have perfected their skills in assisting aspirants of this post-graduation to manifest their dreams. We have a comprehensive view of all the current opportunities in India for this course, using which we can precisely guide aspirants to secure their place in digital marketing.

Get Career Counselling & Assistance from SimpliDistance for your Best Executive MBA in Digital Marketing

SimpliDistance counsellors have perfected their skills in assisting aspirants of this post-graduation to manifest their dreams. We have a comprehensive view of all the current opportunities in India for this course, using which we can precisely guide aspirants to secure their place in digital marketing.

Frequently Asked Questions

Frequently Asked Questions

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