Course Curriculum
Bachelors in Business administration – retail managemnt – BBA-R
- Semester I
- Business Mathematics & Statistics
- English Language
- Introduction to Retailing
- Principles & Practices of Management
- Semester II
- Environmental Studies
- Indian Retail Scenario
- Managerial Economics
- Marketing Management
- Semester III
- Accounting & Finance
- Consumer Behaviors
- Customer Services & Personal Selling in Retail
- Retail Store Operations
- Semester IV
- Business Communication
- Buying & Merchandising
- Human Resource Management
- Store Layout Design & Visual Merchandising
- Semester V
- CRM in Retail
- Legal & Regulatory Frame work
- Merchandising Management & Pricing
- Project and Synopsis
- Store Performance Management
- Semester VI
- IT & E-Retailing
- Logistics & Supply Chain Management
- Mall Management
- Project and Synopsis
Post Graduate Diploma in Retail Management
- Semester I
- Fundamentals of Retailing
- Management Functions & Behavior
- Merchandising Management
- Quantitative Techniques in Management
- Retail Supply Chain & Logistic Management
- Semester II
- Project and Synopsis
- Research Methodology
- Retail & Mall Management
- Retail Branding & CRM
- Visual Merchandising & Space Planning